With the approaching of Christmas, new year's day, Spring Festival and other festivals, the liquor market has entered the peak season in an all-round way. When the peak season is relatively low, people will increase the demand for liquor, and the corresponding festivals, wedding and other activities will be more. To do a good job in the off-season market, to do a good job in the peak season and how to do marketing in the peak season, it is necessary for the manufacturers to fully excavate and cultivate the market and channels. Now Maotai Town hole wine manufacturers face sales season, so how to face?
first, innovation and promotion, seize the terminal. First, in terms of policy, we should first increase sales promotion efforts to key markets, channel members and key customers, quickly seize market terminals, enhance market share and shape influence. Secondly, in the promotion of subdivision, scientific planning, skillfully build hot spots, such as in the promotion of the timely conversion of the promotion of the benefit of the target. Finally, to do promotions in the season, is in need of planning innovation, such as the campaign, in the concept of activity at the occasion, not only to attract the attention of consumers, but also let its produce cognitive and trust, promote consumption.
two. Innovation channels, deep distribution. First of all, we must be good at locating the market focus and selecting the corresponding target market, whether in the primary and secondary markets or in towns, we should have targeted promotions. Secondly, we should expand distribution channels and develop community market. More innovation in the hole wine advertising form, starting from the point of consumer preferences, according to the market to do some promotional activities. Finally, seize the banquet activities, wedding banquet, birthday banquet, year-end celebration, festival party people flow, the amount of products needed, this time to seize the opportunity.
three. Internal marketing. First of all, staff training, business personnel training at all levels, for staff's ideological trend, improve combat effectiveness and cohesion, and improve marketing level for employees' professional skills. Secondly, the hole wine enterprises and marketing a full range of check. Considering whether the product line is in line with the consumption demand of the market, it makes a comprehensive summary of the marketing work of the past period. Finally, we should expand and maintain customer relationship, improve customer archives, conduct customer evaluation and analysis, establish customer feedback system, and strengthen customer relationship maintenance.
this is the Maotai Town manufacturers how to face the hole wine sales season strategy. In short, in order to deal with this season, from the product, promotion, channels and internal to the innovation, precision farming market, depth distribution, channel optimization, seize the terminal, improve their own influence, a good grasp of the needs of the market, a good grasp of their own channels, direction etc..
