Day, the high-end liquor market is still a lot of wine fightin'for “ xiangbobo ”, while the low-end market has started neglect, the most direct reason, selling ten bottles, twenty bottles of wine in the low-end liquor market can profit in the high-end liquor market only a bottle can be solved. The high-end market is not only the arena wine merchants competing gradually, and at the same time is a small step or new product insurmountable. The hole had possession of bulk wine consumers welcome new products on the market as a big step, if it wants to enter the high-end liquor market, can succeed?
first, to ensure quality to win sales. The bulk wine hole relative utility of bottled wine is relatively strong, in addition to giving these needs, consumers more suitable for daily use, rich in material life today, liquor is not the necessities of life, consumption of liquor is a kind of enjoyment on the spirit of the people, the wine of excellent quality, good taste, can more to meet consumer demand in order to improve the quality, their sales.
secondly, it is the key to find the right position. The brand competitiveness of high-end liquor market had hidden the bulk wine hole is relatively weak, and this cost does not need wine packaging costs, lower prices than other high-end liquor market prices are more affordable, so can seize market opportunities.
finally, to beautify the packaging, more in line with the needs of consumers. For young people, liquor packaging is too simple, there are no aesthetic features, so it is difficult to cause its desire to produce consumption. The bulk wine hole, it can according to the needs of different consumers with different loading containers, the traditional porcelain delicate and elegant, with fragrant liquor, unique poetic picture, with consumption in packaging.
in short, the bulk wine hole can go high-end market? Yes, but the premise is to protect their own quality, to identify their location on the packaging do not deliberately but beautify packaging, high-end liquor market is a huge potential platform, and bottled liquor saturated market, the hole had hidden this bulk wine in the market, a new product development in on the market a large space, and will not be affected by the problem of market saturation is too large.
